With a passion for guiding talented teams to deliver innovative design and branding solutions, work with me to create standout brand identity systems, websites, and digital artwork.
I also run Space on Earth, Vaulter, perform and teach improvisation, and record A bit Spursy, a weekly football podcast.
Bringing two decades of experience in the design industry, my work emphasises a human-centred and collaborative approach. I actively work together with clients to create products that represent their core values, help them grow, whilst also genuinely providing value for their users.
My journey has spanned directorial roles in agencies and freelancing, partnering with a diverse range of clients across various sectors.
More about me →
More about my design, creativity and collaborative philosophy can be found below, on the Catching Up With CUB episode 'Collective Creativity for Better Results'.
I've had the privilege of contributing to a variety of freelance and agency projects in multiple capacities — ranging from coding and design to creative direction and digital producing. Below is a curated selection showcasing the breadth of work and the collaborative efforts behind each project.
My process always combines design with strategic planning, regardless of the final deliverables. This delivers digital products that are both visually appealing and performance-driven.
1. Discover
Goals & Obstacles
Audience Profiling
Journey Mapping
2. Style
Stylescapes
Typography
Colour & Imagery
3. Design
UI & UX
Wireframing
Visual Design
4. Build
Development
Brand Collateral
Testing
5. Deliver
Launch
Feedback Loop
Growth Planning
I prefer to use the following tools for my creative projects, and have extensive experience in each:
My expertise spans creative direction, project management, and strategic communication, ensuring successful project outcomes through innovation and collaboration.
Leadership & Management
Experienced in empowering creative teams and managing client relationships, coordinating effectively with a broad range of stakeholders by understanding collective goals.
Organisational
Proficient in managing operations, project execution, and systematisation for improved efficiency and adherence to deadlines and budgets.
Process Optimisation
Skilled in enhancing business and project workflows, ensuring operational processes are streamlined for efficiency and satisfaction.
Communication
I prioritise creating a shared language and understanding between teams and clients by using active listening, empathetic engagement, and clear, concise messaging.
Speaking & Workshop Facilitation
Drawing on my improvisation and teaching skills, I conduct workshops were every voice is valued, inclusively transforming collective ideas into actionable plans.
Creative Expertise
Solid foundation in design and development with tools like Figma, Adobe Suite, and Webflow, I blend technical skill with strategic design insight.
