With a passion for guiding talented teams to deliver innovative design and branding solutions, work with me to create standout brand identity systems, websites, and digital artwork.
I also run Space on Earth, and perform and teach improvisation.
Bringing two decades of experience in the design industry, my work emphasises a human-centred and collaborative approach. I actively work together with clients to create products that represent their core values, help them grow, whilst also genuinely providing value for their users.
My journey has spanned directorial roles in agencies and freelancing, partnering with a diverse range of clients across various sectors.
More about me →
More about my design, creativity and collaborative philosophy can be found below, on the Catching Up With CUB episode 'Collective Creativity for Better Results'.
I've had the privilege of contributing to a variety of freelance and agency projects in multiple capacities — ranging from coding and design to creative direction and digital producing. Below is a curated selection showcasing the breadth of work and the collaborative efforts behind each project.
My process always combines design with strategic planning, regardless of the final deliverables. This delivers digital products that are both visually appealing and performance-driven.
1. Discover
Goals & Obstacles
Audience Profiling
Journey Mapping
2. Style
Stylescapes
Typography
Colour & Imagery
3. Design
UI & UX
Wireframing
Visual Design
4. Build
Development
Brand Collateral
Testing
5. Deliver
Launch
Feedback Loop
Growth Planning
I prefer to use the following tools for my creative projects, and have extensive experience in each:
My expertise spans creative direction, project management, and strategic communication, ensuring successful project outcomes through innovation and collaboration.
Leadership & Management
Experienced in leading creative teams and managing client relationships, coordinating effectively with a broad range of stakeholders.
Organisational
Proficient in managing operations, project execution, and systematisation for improved efficiency and adherence to deadlines and budgets.
Process Optimisation
Skilled in enhancing operational processes, project management systems, and internal organisation to streamline efficiency and customer experiences.
Communication
Strong in both written and verbal communication, crucial for fostering positive relationships and clear, professional interactions.
Speaking & Workshop Facilitation
Confident presenter and facilitator, with experience in presenting, sprints, teaching, and leading workshops for professional development and corporate teams.
Creative Expertise
Deep expertise in design, creative direction, and website development, including design and implementation, with a specialisation in Figma, Adobe Creative Suite, and Webflow.
