Over nearly two decades, I've had the privilege of contributing to a variety of freelance and agency projects in multiple capacities — ranging from coding and design to creative direction and digital producing. Below is a curated selection showcasing the breadth of work and the collaborative efforts behind each project.
My process combines design and strategic planning. This delivers digital products that are both visually appealing and performance-driven.
1. Discover
Goals & Obstacles
Audience Profiling
Journey Mapping
2. Style
Stylescapes
Typography
Colour & Imagery
3. Design
UI & UX
Wireframing
Visual Design
4. Build
Development
Brand Collateral
Testing
5. Deliver
Launch
Feedback Loop
Growth Planning
I have skills in the following tools, and prefer to use these when working on any creative projects.
